Any Italian readers might want to look away right now.
It seems that the latest fashion is wet hair, as sported here by Shakira and Jennifer Aniston. So I'm in fashion with no effort at all, at least for a few hours in the morning, every other day (hair washing days).
This can no way catch on in Italy where it is a complete no-no not to blow dry your hair. It's right up there with standing in a draft or drinking ice cold water.